Insights

Notes for people planning a digital product.

Practical writing on websites, web applications, mobile apps and working with a remote team. No invented case results.

Planning a website, application or mobile product? Tell us what you need built.

A website presents a business. A web application helps people get work done. The distinction changes scope, cost and timeline.

Conversion is mostly clarity: what you do, who it is for, and one obvious way to start.

What to settle before a redesign so the new site is clearer, not just newer.

Price follows scope. These are the factors that move it, not a rate card.

An MVP is the smallest version that tests the real workflow, not a sketch of every feature you might want later.

Ask what they have built, how you will communicate, and how scope becomes a plan.

Choose from the product, the team and the platforms you actually need to ship.

Remote projects work when the scope, the cadence and the decisions are written down.

Both can run a serious business application. The better fit depends on the product and who will maintain it.